What Are Long Tail Keywords?

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What are longtail keywords and how can they improve my website?

Having a website is just the first step to better online exposure for your business. If you want to run a successful website, you also need to take care of Search Engine Optimization – SEO. Keywords used in your web content are one of the most important elements in this process. In the recent period, more and more SEO experts are focusing on long tail keywords and it seems that there is more than one good reason for that.

In case you didn’t know, longtail keywords are an extension of basic, generic, and popular keywords or keyword phrases. So, generally speaking, they include different combinations and permutations of keywords and other popular phrases. What makes these keywords unique is the fact that they are completely irrelevant when they are used individually. However, when they are used together in a specific order, they can help you get more traffic to your website.

Keywords can be separated into two main categories – short keywords and longtail keywords. This classification was first used by Chris Anderson, a popular SEO expert. In order to understand longtail keywords in a better way, we will use an example. For instance, a short keyword is “real estate” while a longtail keyword is “Melbourne Victoria Real Estate”. The example is clear – the phrase real estate is extremely competitive and you can find it on thousands of websites. So, trying to make progress by relying on this keyword will be difficult especially if your website is new. However, Melbourne Victoria Real Estate is a longtail keyword that guarantees less competition. This is a more specific phrase which is used less frequently. However, this is also a phrase that will get you more relevant searches. In other words, you can expect quality traffic and visitors that are truly interested in your offer.

Now let’s highlight the most important reasons why would someone use longtail keywords on their website. To start with, you have significantly less competition when using longtail keywords. This gives you more chances to reach the first page at search engine results. If you want to achieve this goal fast you will need to use longtail keywords more frequently. Be careful, though, because using longtail keywords too much can lead to penalties from popular search engines. It is recommended to keep the longtail keyword density lower than 2% per page.

Another way in which longtail keywords can help you improve your website is that they act as lead generators. Namely, a very high number of the visitors that are coming to your website thanks to these keywords will become buyers.

Before you start using these longtail keywords, you should know that the research requires a lot of time. The good news is that there are many SEO research tools that can speed up this process ,start with the Google keyword planner and take it from there.

 

Thanks for reading,

Leigh

 

 

Google Trends

Google Trends is a data goldmine.

Google trends might just be the most powerful tool that your business is not using.

If you are trying to determine how well your brand or competitors brand is performing, considering launching a new product or trying to determine the lifespan stage of your product ,than google trends is a data goldmine.

Google Trends is a tool by Google that allows users to see how popular specific keywords or subjects are over a period.

Trends reports data by region, by what category and the type of web search used, such as YouTube, news, shopping etc. Users of Google Trends can enter a term, a keyword or a subject into the search box for a single term or compare terms and see how often the word is used and where it is used.

In the example I have shown below we decided to compare LinkedIn V Twitter, within  Australia and for the past twelve months.

 Key points gained:

  • LinkedIn competes strongly in Australia for market presence against Twitter.
  • LinkedIn is most popular in NSW.
  • People did not search linkedIn on Christmas day (large drop on graph).
  • People are very interested that Microsoft has purchased LinkedIn.
  • The NT is very well represented for both searches.

 So, to summarize why should you be using Google Trends? 

1.Check out your brands market share: This is a great way to see how you compare to other brands in your industry over time. You can break the data down by viewing the annual trends and interest in each brand over time. You can also view regional interest for the industry.

2.Monitor your brand:  Monitoring your brand is similar to examining your market share. When you monitor your brand, you should be looking out for active ways that you can improve your market share and positively increase your brand presence.

3.Understand your competitors:   You can learn a lot from your competitor’s graphs. If they are doing well, you can do research to learn more about how their peaks are created. If they are doing poorly, you can learn what to avoid and understand how to adapt your own strategy to minimize your own lulls.

4.Pay attention to industry shifts:  If you find that your industry is showing a steady decline on Google Trends, you should investigate further. Google Trends is not necessarily a reflection of the health of a business or industry but it can demonstrate a certain amount of vitality.

This is only scratching the surface on the possible uses for Google Trends. It’s available to everyone, it’s free and might just be the best business tool you discover this year.

Thanks for reading,

Leigh.

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