What is Content Marketing & Why You Should Be Doing It

 

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Why every Business should be Content Marketing

Content marketing is a term that experienced marketers use frequently these days. Obviously, there is more than one good reason why as a business owner you should be interested in content marketing, but before we go into details and highlight the importance, let’s define this specific form of marketing.

Content marketing is a marketing concept that persuades potential clients and customers to buy specific services or products in a more subtle way. Instead of using classic sales pitches and other aggressive marketing tools, this format of marketing relies on content. So, content marketing is all about creation and distribution of valuable, relevant and unique content delivered in such forms as blogs, video, audio and forums etc to attract and engage a target audience. Obviously, the ultimate objective is to trigger actions from the target audience.

Experts agree that the importance of content marketing today cannot be overlooked. This format of marketing should be used to enhance your business. I will discuss in my opinion the two most valuable elements successful content marketing can bring.

First of all, you can use content marketing to improve your website performance. Search Engine Optimization or SEO is crucial for your website’s success. There are millions of websites out there and most people use search engines to find a website where they can get the information they need. Content marketing improves your SEO and ultimately improves your website performance. So, new and informative content makes visitors stay longer on your website’s pages and bounce rates (or the exact time people spend on some page) will be significantly lower with relevant and interesting content on your website. Also content will increase the relevance of your website in the eyes of Google algorithm. Next, adding more content helps you use more keywords. It is very difficult to use keywords and keyword phrases if you have a limited amount of content on your website. In a situation like this, you will have to place the keywords you’ve planned in an unnatural way and this practice can do more harm than good.

The second valuable factor regarding content marketing is within your online business. Content marketing improves sales by adding relevant information that shows you as an expert in your industry or can be used to create a knowledge base as a resource for your customers, both concepts add value for the customer. The overall cost of lead generation is quite high and this can be a major concern for your online business, by making and sharing relevant and valuable content  you can generate leads without spending huge amounts of money. If you keep creating information that is useful, up-to-date and relevant on a regular basis, visitors will keep coming back for more. In fact, they will gladly sign up for newsletters, subscribe to blogs, join forums and engage more with your site because they won’t like to miss out and if done right they will also buy more from your store.

So to summarise content marketing provides better interaction with customers, reduces marketing cost, improves branding and adds value to your website. Is your business making the most of content marketing?

Thanks for reading,

Leigh.

 

 

 

 

 

Australian Retailers Are You Ready For Amazon?

Australian Small Business are you ready for Amazon?

I think Australian retailers are in for a rude awakening later this year when the retailing giant lands on our shores. The average Australian small business owner has little to no knowledge about Amazon and how they will compete for your retail space. Here are some key statistics to get your attention:

  • In 2016 Amazon accounted for approximately 60% of the growth in US e commerce.
  • Amazon turned over 82 billion dollars in e commerce revenue in 2016, the next closest was Walmart at 12.5 billion.
  • Today half of all US households subscribe to an Amazon prime membership.

If you can’t beat em join em? Third party sellers account for approximately 30-40% of all sales on Amazon, a third-party seller is a seller that lists a product for sale on Amazon just like you would on eBay. The other selling method is fulfilment by Amazon (known as FBA), FBA is when you send your products to an Amazon fulfillment centre and Amazon manages the sale on your behalf. I think it’s vital that small businesses have a multi-channel selling strategy, and considering Amazon are the biggest player in the ecommerce game shouldn’t your business be on board when they open their doors later this year?

Amazon Stats all Australian Small Retailers should read

 

Thanks for reading,

Leigh

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