Google Correlate: How to Video
In this video I share with you what Google Correlate is, and how it can help you to better understand your customers search habits.
In this video I share with you what Google Correlate is, and how it can help you to better understand your customers search habits.
How to be one step ahead of your competition.
Wouldn’t it be great if you could understand what consumers do that leads to them making a purchase decision before your competitor does? Well the good news is you can,
consumer trends and correlations offer valuable insights for small business, and if used correctly can put you one step ahead of your competition.
Let’s say I sell accommodation in Merimbula NSW, if I take the traditional marketing strategy I might use an email list and target past guests, spend money on a google AdWords campaign or list on accommodation review and booking sites etc. This traditional marketing strategy is fine however it puts you in the same space as your competitors, and ultimately everybody is competing for the same customer at the same time.
Instead try putting yourself in your customer’s mind. Think like your customer and understand what they do in the weeks leading up to booking accommodation and how you can use these actions in your favor. To start, use what you know about the demographics of your typical guest.
Here’s an example:
Our data suggests most visitors to Merimbula live in the ACT or Victoria and they enjoy visiting for the beaches, water activates sun and fun. Most visitors to the region drive their own vehicle to Merimbula and have young families. So, once we know this basic information the key is to put your offering into the pre-decision marketing channels of potential guests.
Here’s some pre-decision marketing ideas:
These are just a few insights of the process and thinking patterns potential guests go through before booking accommodation. The key here is to develop a strategy of thinking like your customer and how to reach out to them before the traditional marketing attempts of your competitors.
Thanks for reading
Leigh.