Andrew Luttrell Ph.D gives us a quick overview on the pshchology of pricing. Andrew also offers a course over at Udemy on the subject for those interested to learn more.
The Art of War is a is one of the most famous books of all time, said to be written by the legendary Chinese general Sun Tzu around the fifth century B.C.
The advice is war focused and out of date (for instance, what generals should do when confronted wit h different types of terrain). But a lot of it is applicable to leadership and management today despite being thousands of years old. If you are unaware of the Art of War I would highly recommend getting your hands on a copy of the book and try relating how the information provided within can and will transfer and hold true in today’s business environment .
To get you started take a look at this quick overview of the art of war